Business Growth or Crisis Management You Decide
Most business owners are buried in tactical work that feels urgent but doesn't drive growth. Here's the strategic architecture that transforms busy work into predictable momentum.
Read ArticleA lot of business owners make the same move when they want to stand out: they drop their price.
It feels safe - if you’re cheaper, people will pick you. Right?
But in reality, lowering your price usually brings in the wrong clients. You attract bargain hunters instead of people who value your work.
The truth is, your difference doesn’t come from what you charge. It comes from how you show up.
Here are five ways to separate yourself from the crowd - none of which involve touching your price tag.
-
Share How You Work
Most businesses only talk about the end result. Few explain the process that gets clients there.
Your method, system, or personal touch is part of your value. Give people a window into what makes your approach different.
-
Lean Into Your Expertise
Generalists fade into the background. Specialists stand out.
Show the depth of your knowledge, the years of experience you bring, or the niche you understand best. The more specific you are, the more clients trust you.
-
Make the Experience Memorable
Little things add up: how quickly you respond, how smooth your onboarding is, how easy you make the whole process.
Clients remember how you made them feel - and that memory often outweighs price.
-
Stand for Something
Your values matter. Maybe it’s transparency. Maybe it’s founder-led service instead of being passed to junior staff. Whatever you stand for, say it out loud. It’s one of the easiest ways to attract the right people and turn away the wrong ones.
-
Show Real Outcomes
Skip the fluff. Skip the buzzwords. Share actual results. Whether it’s consistent leads, stronger conversions, or clients who finally stopped chasing price-shoppers - results are what speak the loudest.
Why We Always Start With an Audit and Bootcamp
This is why at SocialTide, we begin with a digital audit and a branding bootcamp.
So many businesses skip the early steps when they’re starting out. They dive straight into marketing without fixing the foundation. Missing pieces in branding, messaging, or digital setup make it almost impossible to stand out for the right reasons.
An audit uncovers the gaps. A bootcamp sets the direction. That’s how you build a brand that doesn’t need to compete on price in the first place.
Takeaway
Price is rarely what makes or breaks a deal. Your process, expertise, client experience, values, and results are what set you apart.
Curious where you might be leaving opportunities on the table? Get your free audit and find out.
Tara C. Wilson, MBA, is the Strategic Director at SocialTide. She brings 30 years of transformation consulting experience, partnering directly with founders to architect marketing systems that compound month over month.