What makes SocialTide different from agencies?

The same two founders help decide what is worth doing, build it, and stay to run the system. There is no strategy-to-delivery handoff. If we ever part ways — or you ask — you keep your brand, site, content, data, and client-specific tools. Nothing client-owned is held hostage in our accounts.

Who are the founders of SocialTide?

SocialTide was founded by Tara C. Wilson (Strategic Director) and Titus Soporan (Technical Director). Tara leads strategy, positioning, business judgment, and client calibration. Titus is a staff-level product engineer who builds the owned infrastructure, custom software, and operating systems behind delivery.

What does SocialTide do?

SocialTide helps expertise-led businesses choose the right move, then builds and runs it — strategy, owned site, content, visibility, measurement, and client-specific software where it creates a useful advantage.

Two founders. One operating layer.

We've spent our careers working alongside people who built something genuinely important, then struggled to make the world see it. That's the problem SocialTide exists to solve.

Give buyers something clear to find and verify.

We close the gap between the company you are and the company the world currently sees. We help decide what matters, build it, and run the presence around it. Your client-owned assets remain yours.

We run the same system ourselves.

SocialTide runs on the same framework we use in client work: an owned site, content workflows, the Brand Codex, measurement, research agents, and software built around a real operating need.

That matters because we encounter the operating trade-offs ourselves. Stable patterns can become reusable foundations, while every client's strategy, brand, data, and experience stay specific.

What We Believe

The principles that guide every decision we make.

Ownership is non-negotiable

Your brand, site, content, data, and client-specific tools stay yours. Our shared operating platform and reusable foundations stay ours. Nothing client-owned is held hostage.

Clarity beats complexity

Simple, coherent systems outperform scattered tactics. Businesses grow when their digital ecosystem is clean, structured, and intentional.

Consistency compounds

Platforms change. Algorithms shift. Brands that show up consistently on owned channels build lasting reach and recognition that compounds over time.

Systems should give energy, not take it

Your digital infrastructure should create momentum and ease, not overwhelm. The right foundation lets you grow sustainably and stay in your zone of genius.

The Operators

The same founders who define the system are the ones who run it. No handoff to junior account managers. We run it so you don't have to.

Tara C. Wilson

Strategic Director

Brings a strategist's perspective and an operator's depth to transformation work — closing the gap between what businesses have built and what their market currently sees. MBA, 28+ years across enterprise tech and scale-ups (BlackBerry, Auvik, Rangle.io), and principal at Tara C. Wilson Consulting since 2016.

Leads the question that comes before every build: what should this business do next? She sharpens positioning, surfaces commercial opportunities, and runs the strategy rhythm with each client.

LinkedIn Website

Operations role

Strategy, positioning & business judgment
Opportunity framing & course correction
Client relationship & communication
Operating rhythm and decision checkpoints

Titus Soporan

Technical Director

Staff-level product engineer with 15+ years across product, infrastructure, and AI tooling. Cares about building things that are useful, well-crafted, and maintainable. Currently building at the intersection of AI tooling and owned infrastructure.

Makes the chosen move real: owned sites, custom software, analytics, and the reusable technical foundations behind delivery. AI expands his research and build capacity; founder judgment still decides what deserves to ship.

LinkedIn Website GitHub