Technical Director · Co-Founder
Staff-level product engineer with 15+ years building products from 0 to 1. Architects the owned digital foundation, the intelligence layer, and the operating systems that run inside every SocialTide engagement.
I am responsible for the technical layer of every engagement: the digital foundation the client owns, the intelligence layer that compounds context about their business, and the operating systems that keep content production, refinement, and delivery running cleanly.
The honest version of my role is that AI leverage is what makes the SocialTide model work at premium-service scale. I build the agent systems, memory systems, and content infrastructure that let two founders run a complete growth operation for a portfolio of clients without dropping fidelity.
15+ years as a product engineer, mostly on 0-to-1 work — turning ambitious ideas into working products. Career across TitanFile, Focus21, Bungalow (Staff Engineer), Goodwater Capital, and now Founding Engineer at Braid Teams alongside co-founding SocialTide.
I have spent enough time fixing other people's "exciting" architectures to learn that boring is a feature. I care about building things that are useful, well-crafted, and maintainable.
I write longer-form technical thinking at tsoporan.com and keep code at github.com/tsoporan.
There's a structural moment in a premium service business when the work outpaces how the world sees it. Why it happens, why the usual fixes only get part of the way, and what's newly possible now that AI leverage has lifted the bar.
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Most analytics dashboards were built for analysts, not business owners. SocialTide builds and operates a structured measurement layer so you stop staring at confusing data and start getting clear answers about whether your marketing is working.
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The foundation is solved. We're open-sourcing the exact stack we use for clients—because what matters isn't the template, it's what you build on top of it.
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We analyzed a $70k website that looks perfect but won't convert visitors into leads. Discover why beautiful sites fail and how to build a lead generation machine instead.
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After 15 years building production systems, I've learned that most technical risk comes from choosing complexity when simplicity would serve better.
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Get our downloadable 100-point AI-SEO checklist for 2025. Covers everything from entity SEO to Core Web Vitals with practical implementation steps. No fluff, just what works.
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Inside SocialTide's approach: How we combine AI leverage with human judgment to save clients 15-20 hours weekly. See our tech stack, methodology, and results.
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Stop measuring vanity metrics. Learn the ROI formula that drives growth: AI leverage + human judgment = competitive advantage. Save 20 hours weekly.
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Cloudflare's AI crawler blocking changes everything. Technical founder insights on why human judgment matters more than ever in AI marketing. Part 2 of our series.
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Discover why AI-enhanced beats AI-powered marketing. Save 20 hours weekly while maintaining authentic growth. Learn the leverage + judgment formula that drives real results.
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Both founders conduct every Digital Audit personally. A real assessment that produces your first client asset and determines if Growth Operations is the right operating model for your business.
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