Titus Soporan
Technical Director · Co-Founder
Staff-level product engineer with 15+ years building products from 0 to 1. Builds the owned sites, custom tools, and operating systems that make SocialTide's strategic decisions real.
Technical Director · Co-Founder
Staff-level product engineer with 15+ years building products from 0 to 1. Builds the owned sites, custom tools, and operating systems that make SocialTide's strategic decisions real.
I am responsible for the technical layer of every engagement: the client-owned site and custom tools, the intelligence layer that compounds context about the business, and the shared operating systems that keep research, content, delivery, and measurement running cleanly.
The honest version of my role is that AI leverage expands what a two-founder company can research and build without handing the judgment to a model. I build the agent systems, Brand Codex, content infrastructure, and client-specific software; Tara and I decide with the client which opportunities are worth turning into work.
15+ years as a product engineer, mostly on 0-to-1 work — turning ambitious ideas into working products. Career across TitanFile, Focus21, Bungalow (Staff Engineer), Goodwater Capital, and now Founding Engineer at Braid Teams alongside co-founding SocialTide.
I have spent enough time fixing other people's "exciting" architectures to learn that boring is a feature. I care about building things that are useful, well-crafted, and maintainable.
I write longer-form technical thinking at tsoporan.com and keep code at github.com/tsoporan.
AI-assisted research is becoming another way buyers discover and verify expertise. Here is what businesses can control—and what nobody can promise.
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A strong expertise-led business can become much better than the public version buyers see. Here is how that gap forms—and why the answer is broader than a redesign.
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Most analytics dashboards were built for analysts, not business owners. SocialTide builds and operates a structured measurement layer so you stop staring at confusing data and start getting clear answers about whether your marketing is working.
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The foundation is solved. We're open-sourcing the exact stack we use for clients—because what matters isn't the template, it's what you build on top of it.
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After 15 years building production systems, I've learned that most technical risk comes from choosing complexity when simplicity would serve better.
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Inside SocialTide's current operating model: Tara leads what to do, Titus builds with staff-level engineering and AI leverage, and both founders stay accountable.
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A practical way to connect AI-assisted marketing activity to qualified demand, useful learning, and the business outcomes that actually matter.
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AI crawler policy matters, but training access, search retrieval, and content quality are different questions. Here is the operational distinction.
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A practical boundary for using AI in marketing: let software expand the work while named people remain accountable for strategy, evidence, voice, and decisions.
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Both founders take every first call personally. Send us your site and a few lines. It goes straight to both founders. We do the homework before we reply, so the first conversation starts with what we found. No pitch. No pressure.
Show me what you found