Brand Codex.

One source of truth for how your business looks and sounds.

The Brand Codex is the system that makes all of your content and presentation coherent. It is delivered as a complete brand kit for digital-first businesses.

Available on its own, or as the foundation for your website and ongoing work with SocialTide.

What's included.

Strategy

  • Structured brand assessment and strategic synthesis
  • Positioning and audience definition
  • Messaging, objections and calls to action

Voice

  • Voice and tone guidelines

Visual brand system

  • Primary and secondary logos
  • Favicon (the browser tab icon)
  • Social preview image
  • Colour palette
  • Font system with usage guidance

How it's built.

  1. Step 1

    We start from what you already have.

    Your website, any brand or strategy documents and past audits, plus our notes from talking with you.

  2. Step 2

    We draft it and a founder checks every piece.

    Software does the first pass on your voice, messaging, audiences and the facts it can confirm. A SocialTide founder reviews each part before it goes in.

  3. Step 3

    You get it as one private page.

    Your voice, messaging, logos, colours and fonts set out in one place, behind a private link you can share with anyone who writes or designs for you.

When we also run your content.

If SocialTide runs your website and content too, every piece we produce starts from your Codex, and the Codex keeps growing.

Drafts start from it

Every article and post is written from your Codex and checked against your voice before you see it.

Who you're writing for

Each audience is written down: who they are, what they're deciding, and the next step you want them to take.

Facts stay straight

A checked list of facts about your business, so content never claims something that isn't true.

It learns from you

When you edit a draft or tell us something new on a call, it becomes a suggested rule or fact. A founder approves it before it's used.

The outcome.

A single source of truth that aligns your website, LinkedIn presence and ongoing content, visually and verbally.

Founder-led option

For brands that need it, a SocialTide founder leads live discovery, handles the nuance and applies judgement early.

Let's build what's next.

If you're ready to explore what's possible for your business, let's talk about where you want to go and what it will take to get there. It goes straight to both founders. No pitch. No pressure.

Start a conversation

Be Found. Be Chosen. Exceed Your Client Expectations.