What we install. What we operate.

Four layers that compound over time. You own every layer. We operate all of it. The longer we work together, the smarter your system gets.

The Stack

Four layers. One system.

01
Foundation

Brand Calibration

We capture your DNA through structured assessment. Voice, positioning, messaging pillars, audience definition—all encoded into your Brand Codex.

What's Included

Brand values & principles
Voice & tone profile
Audience definition
Positioning & differentiation
Core messaging pillars
Service hierarchy
Proof points & credibility
Highest leverage opportunity

Output → Brand Codex (your second client asset)

02
You Own

Digital Foundation

Site you own. Analytics baked in. No platform lock-in. Modern infrastructure built on open standards—fast, secure, future-proof.

What's Included

Modern website (Astro, yours to own)
Analytics from day one (PostHog)
Lead capture & form handling
Edge deployment (Cloudflare)
SSL, security, performance
SEO foundation & structured data
Mobile-first responsive design
Integrations with your tools

Output → Live System (your third client asset)

03
Gets Smarter

Intelligence Layer

Client Memory System that knows your business. Every interaction adds context. Every analysis adds insight. The system gets smarter every month.

What's Included

Client Memory System (your context)
Voice patterns for content
AI agents personalized to you
Positioning for automation
Messaging consistency
Constraints & preferences
Strategic focus areas
Compounding context over time

Output → Compounds Over Time

04
Ongoing

Growth Operations

Monthly rhythm. Continuous optimization. Mini-products delivered every cycle—content, tools, lead magnets. We operate, you grow.

What's Included

Monthly analytics review
Strategic guidance
Content creation (blog, case studies)
Tools & calculators
Lead magnets & guides
Conversion optimization
Platform improvements
Direct founder access

Output → Ongoing Value

The Model

You own. We operate.

No platform lock-in. No proprietary systems. Everything we build belongs to you. We just run it.

What You Own

  • Your domain & hosting

    Registered in your name, your account

  • Your codebase

    Full source code, yours forever

  • Your analytics data

    Your PostHog instance, your data

  • Your content

    Every asset we create is yours

  • Your Brand Codex

    Documented, transferable, yours

What We Operate

  • Strategy & planning

    What to do next, why, and when

  • Content creation

    Blog, case studies, lead magnets

  • Technical maintenance

    Updates, security, performance

  • Analytics & reporting

    What's working, what's not

  • Optimization

    Continuous improvement, every month

How We Operate

The monthly rhythm.

Every month follows the same cycle. Gather intelligence, synthesize strategy, create assets, measure results, course correct. Repeat.

Week 1

Gather

Industry radar (what's happening in your space), analytics review (what's working on your site), and client prompt (your perspective, wins, questions).

Week 2

Synthesize

We identify the highest leverage opportunity, plan what assets to create, and align on priorities.

Week 3

Create

Content, tools, lead magnets—whatever the strategy calls for. Assets informed by your Client Memory, sounding like you.

Week 4

Measure & Course Correct

Deploy, track results, review what worked, adjust strategy for next month. The feedback loop that makes everything compound.

The Package

One Growth Package.

Right-sized to your business. We don't do tiers or confusing pricing matrices. After the Digital Audit, we scope what you actually need and quote accordingly.

How pricing works:

  1. 1. Free Digital Audit determines fit and scope
  2. 2. We quote based on your actual needs
  3. 3. Build phase investment (one-time)
  4. 4. Monthly subscription starts 30 days after launch

No surprises. No hidden fees. No lock-in contracts.

Start with a Free Audit

Ready to see what you'd get?

The Digital Audit shows you exactly where you are, what's possible, and what it would take. No commitment required.

Start with a Free Audit

Actionable insights in 48 hours · No commitment required