From audit to operating.

Five phases. Clear outputs at each stage. You know exactly what you're getting, when you're getting it, and what it costs.

The Lifecycle

Five phases. One system.

01
Entry

Qualify

Digital Audit

The audit is where we both determine fit. We assess your current digital state, identify gaps and opportunities, and recommend priorities. You get actionable insights whether we work together or not.

What We Assess

  • Current website & digital presence
  • Competitive landscape
  • Content & SEO gaps
  • Technical infrastructure
  • Growth opportunities

Track Determination

NEW BUILD

No site or complete replacement needed

REBUILD

Existing site with fixable issues

Output

Audit Report

Your first client asset—actionable whether you work with us or not.

02
Foundation

Calibrate

Brand Workshop

Deep discovery that captures your DNA. We extract your voice, positioning, messaging pillars, and strategic focus—encoding everything into your Brand Codex. This seeds your Client Memory.

What We Capture

  • Brand values & principles
  • Voice & tone profile
  • Audience definition
  • Positioning & differentiation
  • Core messaging pillars

Two Modes

Founder-Led

Tara leads structured discovery conversation

Automated

Client completes structured intake system

Output

Brand Codex

Your strategic foundation—seeds Client Memory for all future content.

03
You Own

Build

Digital Foundation

We build your live digital foundation—site, analytics, integrations. Modern infrastructure that you own completely. No platform lock-in, no proprietary systems.

What Gets Built

  • Modern website (Astro, yours to own)
  • Analytics from day one (PostHog)
  • Lead capture & form handling
  • SEO foundation & structured data
  • Integrations with your tools

Timeline

2-4

weeks to live system

Output

Digital Foundation

Live system you own—all code, all data, all assets.

04
Go Live

Launch

Go Live

Go live cleanly. All systems confirmed working. Analytics tracking verified. Forms tested. Client Memory populated. Your public presence is now active.

Launch Checklist

Site live and accessible
Analytics confirmed working
Forms tested and routing
Client Memory populated
SSL & security verified
Performance optimized

Billing Note

Subscription starts 30 days after launch

We're confident the system works. You have 30 days to see it in action.

05
Ongoing

Operate

Feedback Loop

Monthly rhythm begins. We gather insights, synthesize strategy, create assets, measure results, and course correct. Every month, your system gets smarter.

The Monthly Rhythm

Week 1

Gather

Industry radar, analytics review, your input

Week 2

Synthesize

Identify leverage, plan assets

Week 3

Create

Content, tools, lead magnets

Week 4

Measure & Course Correct

Deploy, track, adjust, repeat

30-60-90 Day Onboarding

Day 30

Baseline analytics, first content piece, billing activates

Day 60

First tool deployed, conversion review, initial optimizations

Day 90

Full performance review, roadmap for months 4-6

Output

Ongoing Growth Operations

Systems that compound. Assets that build your library. Results that improve every month.

Start with the audit.

The Digital Audit determines fit for both of us. You get actionable insights whether we work together or not.

Start with a Free Audit

Actionable insights in 48 hours · No commitment required